Lesson 1: Become the Product Lesson 2: The Ill-advised Stunt It's not failure if your commercial becomes immortalized by Hollywood. Lesson 3: The brutally honest approach. Lesson 4: Latest dance craze? Show off your moves. Lesson 5: Copy a hit TV show. Lesson 6: The Ill-advised Monologue. Lesson 7: Get weird Lesson 8: Get hammered